Digital signage is the unsung hero of modern internal communication. Motivated and engaged employees call in sick 37% less often, producing over 20% more annual revenue. Dynamic digital content captures attention and engages audiences, whether displayed on large wall-mounted flat panels, tablet-sized screens by the elevator, or even screensavers for hybrid remote/office workers’ home computers.
Increased Visibility
You can stream content using a TV streaming business, including videos, photos, animations, presentations, RSS feeds, and internet pages. It can be controlled from a central location and updated in real time, and it can connect to applications for data extraction and analysis to drive dynamic displays.
It can also display social media posts and company notifications across in-office TV screens. For example, a patient may not know that your practice has an Instagram account, but by displaying social media content on in-office screens, they can be reminded of it. This increases the visibility of your online presence and encourages patients to follow you — boosting your social following in the process. With digital signage solutions, you can create visually engaging content for your digital displays in minutes.
With a drag-and-drop interface, creating and scheduling updates that will automatically push out to multiple displays is easy. And since our memory tends to retain video & image elements more readily, these messages will be far more memorable than static text-based communications. This will help keep your team and visitors informed and connected throughout the day.
Increased Engagement
With dynamic content, interactive interfaces, and advanced analytics, digital signage is a powerful tool to engage end-users and improve customer loyalty. The platform entices passersby to stop, interact, and collect information to generate business insight. Unlike an antiquated system that uses paper memos or emails to communicate with employees, digital signage enables companies to display messages in an eye-catching way that grabs attention.
It is estimated that employee engagement is 13% higher when using digital communications versus traditional methods. Besides using digital signage to communicate important company announcements, businesses can use the platform to promote new products and services to drive sales. This can be done through a video or a simple text message displayed on the screen.
The beauty of this technology is that it can be updated in real time to ensure that the latest information is displayed on the screens. Additionally, you can use it to create a loyalty program or offer coupons to reward customers for repeat business. Moreover, digital signage can showcase employee achievements like team milestones and birthdays to boost employee morale and build engagement.
Enhanced Interactivity
Digital signage allows for interactivity, enabling viewers to access and share information. This can be done using a touchscreen or integrating the software with other applications. It also enables instant updates and real-time data integration.
This interactive element can be augmented with sensor technology for contextual messaging related to the environment, location, or activity. For example, a retail display can update with additional product information if shoppers lift a specific item on display. It can also be used to interact with customers by offering them coupons, promotions, or rewards based on their purchase history.
This interactivity can influence audiences authentically and reduce confusion or frustration. For instance, a digital signage network that offers wayfinding displays can make it easier for people to navigate across a large property or campus. This can reduce travel costs, improve service levels, and boost customer experience. It can also be used in waiting areas to provide information on queue times, service level guarantees, or other frequently asked questions.
Enhanced Brand Awareness
Digital signage offers eye-catching visuals and messaging that can boost brand awareness and visibility. Businesses can also customize messages based on the audience to make them more relevant and engaging, increasing their impact. The ability to track metrics and data analytics on customer engagement is another critical feature that improves the effectiveness of messaging, boosting business growth.
When used in the workplace, digital signs can display essential announcements and events to remind employees of what’s expected of them. They can also promote best practices or highlight success stories among staff members for a more positive work environment.
Digital displays can also enhance the customer experience, making finding the information they need more convenient. For example, digital signage at checkouts can reduce perceived wait time and encourage impulse buys by displaying product information and FAQs.
In retail, implementing interactive screens that allow customers to mix and match clothing items or project lifelike furniture and decor into their space can help them make more informed purchase decisions. Digital signage can be updated in real-time, ensuring the content is always accurate.
Increased Sales
Digital signage can help organizations increase sales by highlighting the benefits of a product or service. These displays can feature customer testimonials, real-time social media feeds, and news about the business. A digital screen can also display special offers or discounts to drive customer engagement.
Similarly, in-store retail digital signage can offer customers personalized recommendations based on their purchase history. This can inspire customers to convert on-site and boost revenue. In the office, digital signage can streamline communication by displaying employee announcements and news in multiple locations. This eliminates the need to print and distribute internal communications, which saves time and money.
In addition, modern digital screens consume less power than traditional signboards. This energy-efficient approach supports sustainability goals and helps reduce energy costs. Plus, digital signage can be integrated with enterprise software to give employees real-time information and insights.
This can motivate employees and improve productivity by reducing the need for manual data calculations. It also improves transparency and accountability by providing employees with access to data that is immediately available to them.
