There are many ways to grow your real estate business, from networking at events and social media to hiring a team of developers. However, one tried-and-true method has been around for decades: mailing list.
In a world where most people expect everything to be tailored precisely to their needs, direct mail can be a powerful tool for getting them into your office.
1. Build Your Real Estate Mailing List
- Start with your existing contacts: Most people have a few names of other real estate agents or customers who can contact and ask for referrals. You can also add people you know who are interested in real estate (for example, if you see someone visiting a house on the market).
- Ask current clients for referrals: If you have a good relationship with your existing clients, it’s easy to ask them for referrals to help grow your business.
- Don’t forget to get permission before adding someone’s name to your list: It is essential because otherwise, they may unsubscribe from any future messages you send out, which would be bad news!
2. Decide On Your Direct Marketing Approach
To choose a direct marketing strategy, you must comprehend direct, indirect, and mass marketing. Direct mail advertising is when an advertiser delivers mail to clients individually or in bulk through the services like USPS or FedEx Ground.
Direct mail campaigns might target individuals or companies depending on what you’re selling/promoting. Business-to-business marketing includes pens, keychains, magnets, product/service brochures, annual reports/newsletters, etc.
3. Create An Outreach Email Sequence
A good outreach email sequence should include your introduction, a few questions, and a final call-to-action.
Your introduction should be short and personal. It is the first impression that your prospect will get of you, so it’s essential that they feel engaged with you right away.
Your questions should be relevant to their business. If they are in real estate and you’re not, ask them about that industry instead of something generic like their hobbies or family life (unless those things can help).
Your call-to-action (CTA) should specify what you want them to do next. You may want them to schedule an appointment with you, fill out a form on your website, or even make an offer on one of the properties from your listings page!
4. Track and Analyze Your Results
Tracking your results is one of the essential parts of growing your real estate business by mailing list. Tracking opens, click-throughs and unsubscribes will help you determine which types of content work best for your leads. You can also use analytics to see where they come from and how they found you.
This information will allow you to take action to make future campaigns more effective than ever!
5. Keep Sending Email Campaigns
If you don’t see results immediately, keep trying. If your marketing isn’t working, try something new. Real estate marketing has numerous alternatives, and so do email campaigns. Change things till they work.
People will contact you about houses for sale or rentals in their neighborhood when things start functioning. It may also happen when campaign response rates rise (this shows more people are opening your emails).
It’s essential to track open and click-through rates to discover what material drives visitors to the website, where they may fill out forms seeking additional information about potential properties.
These lists are a great way to grow your real estate business. However, it requires careful planning and execution for you to get the most out of it. The five tips outlined above will help you grow yourlist so that you can succeed in your marketing efforts.