A video is one of the best marketing strategies for winning over your audience’s trust. Nevertheless, they are only as powerful as the language used in them.
A sizable chunk of your audience will be included with subtitles or captions. According to research, Facebook’s reach is 16% higher for subtitled video content, which implies that more people will see your message and interact with your company.
Identify Your Audience
When you add subtitles to video, it increases the reach of your video content. Instapage reports that Facebook videos with captions receive 16% more reach and 26% more call-to-action clicks than those without.
Subtitles allow viewers to process both audio and visual information at the same time, which makes them easier to remember. In addition, using text allows for easy rewatching and helps viewers understand complex ideas or industry jargon that may be difficult to hear.
A good subtitler translates your video’s message into readable, clear, concise text. To guarantee that your audience can grasp the information provided, they should avoid using excessively complex language and artificial line breaks.
By adding subtitles, you can extend the reach of your video to a global audience. Research has shown that people are more likely to watch a video in their native language and will be more likely to convert if they understand the product or service offered. By localizing your video subtitles, you can also target specific languages to rank higher on search engines.
Understand Your Content
The best subtitles for your videos are clear and readable. They should be written in your target audience’s native language, if possible, and the font style and size should match the video’s tone and aesthetic. It helps the text blend in with the video so it does not distract from the content.
Adding subtitles to your videos also makes them more accessible to people who do not speak the same language as you or have hearing difficulties. In addition, it opens your videos up to a much larger global audience. Various studies have shown that subtitles help improve learning outcomes and increase comprehension when watching videos, especially when they are in the same language as the viewers.
Using subtitles is also a great way to reach more people through social media and other channels. A study from a landing page software provider found that videos on Facebook with subtitles have 16% more reach than those without.
Captions and subtitles can also help boost your search engine optimization (SEO). It is because Google indexes the text in a video’s subtitles, which makes them more visible to people searching online for information related to your topic.
Choose the Right Subtitles
Adding subtitles lets you reach viewers who otherwise would not be able to watch your videos. It includes people who have hearing loss or are on a bus or train and cannot turn the sound up. It also helps people who are not native English speakers or have difficulty reading.
The written version of a video’s dialogue is called a subtitle, a video caption. They appear at the bottom of the screen and sync with the audio to allow viewers to keep up with the action without pausing the video. They can be written in various fonts, sizes, and colors, depending on the context and style of the video.
Hiring a professional subtitling service is best to ensure your subtitles are clear and readable. They can help you choose the correct subtitle format and ensure that they are placed in a position on the screen that is not distracting to viewers. They can also help you determine which text to include in your subtitles (e.g., technical terminologies, full names, and brand names) and make sure they are aligned with the audio.
Add the Subtitles to the Right Place
Although video content is crucial to marketing initiatives, finding the correct audience may be challenging. While creating an impacting video, sharing it on social media, and optimizing its title and description are all critical steps to take, many marketers overlook a crucial element: subtitles.
While captions crawl across the bottom of the screen and represent dialogue, subtitles translate a video’s audio into another language. They are also more effective at grabbing viewers’ attention and increasing viewer engagement, as people tend to read text more carefully than listen to spoken words.
Subtitles can also help expand your reach by making your videos more accessible to international audiences. Since up to 85% of Facebook videos are viewed silently, and a sizable part of YouTube traffic originates from countries other than the United States, subtitles might be helpful in your marketing inventory.
Adding subtitles can be daunting, but with the help of affordable automated transcription tools and human subtitling experts, it can be made simple and quick. The keys are understanding your audience, selecting the appropriate text, and adding it at the appropriate moment.
Preview Your Subtitles
There is a lot that goes into creating the perfect video subtitles. From font sizes and styles to positioning, placement, and timing, a little care and attention can help make your subtitles legible and engaging.
Using subtitles on your videos means you can reach a much wider audience. Over 28 million Americans are deaf or hard of hearing, and if your videos do not include captions or subtitles, you are missing out on a large proportion of your target market.
Subtitles allow you to transcribe your videos’ audio for viewers who do not speak the same language as the speaker and can also include non-dialogue information such as sound effects or music cues. They can either be open or closed, with closed captions being able to be turned off and open subtitles being hardcoded into the video.
Adding subtitles to your videos helps improve accessibility and increases viewer engagement. Plus, studies show that people understand spoken words better when accompanied by text on screen. It is especially true if the text matches the tone of voice and style of the video.
